Our design approach for Comeback was rooted in empathy. First, we delved into the heart of their brand, understanding their mission and the real-life challenges their clothing aimed to address. A collaborative process with the client ensured the brand identity we crafted would authentically reflect their unique vision. From the logo itself to the imagery and messaging, we infused every aspect of the design with visual storytelling, emphasizing themes of resilience, overcoming adversity, and celebrating personal victories.