Edtech Skill University is an offline education provider that offers courses and degrees in various skills and domains. They wanted to create a logo and a brand identity that would differentiate them from other universities and convey their value proposition. Design Ink started by understanding Edtech Skill University’s vision, mission, and target market. They analyzed their competitors and industry trends and identified their unique selling points. They then brainstormed and sketched several logo concepts that reflected Edtech Skill University’s brand personality and message. The logo used a modern and dynamic color scheme of blue, expressing creativity and passion. The logo was designed to be simple, memorable, and scalable.